In a bid to reinvigorate lackluster U.S. traffic, Starbucks Corp will introduce a new, everyday brew called Pike Place Roast on Tuesday and for 30 minutes will hand out free 8-ounce (240 ml) samples.
Free cups of the new coffee, which the company said has a smoother flavor and finish, will be available starting at 9 a.m. on the West Coast and noon on the East Coast at all its roughly 7,100 company-operated U.S. stores.
Traffic in U.S. Starbucks stores has slowed in recent months amid a broader economic downturn and stiffer competition from companies such as McDonald's Corp, which is aggressively targeting the specialty-brewed coffee market that Starbucks helped establish.
Uh, Starbucks- I can tell you why sales are "lackluster". $4 for an iced mocha (ok, it's $3.70 but you throw the extra .30 in the tip jar). Take a page from Mr. Mom, reduce prices while we are in a recession (remember the tuna commercial Teri Garr's character worked on?). That's how you'll win over consumers. Put Mr. Mom on your NetFlix, have a few laughs (who doesn't love early Michael Keaton?) and learn something!
Dang I love that movie.
Photo, source: Reuters
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