This is not an urban legend.
Internet providers are lobbying hard to make is so that websites have to pay to use their (the providers) cable/fiber optics/whatever. This is in addition to the monthly fee you pay to access the internet.
So, smaller websites and blogs would have to pay right along large companies like Google and Amazon. Your provider can have a relationship with the bigger companies, making it harder for little companies.
I'm assuming people aren't outraged because they don't know about this.
The internet as we know it will change.
More details soon. In the mean time, read:
Network Neutrality Fact Sheet
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